This premium resource gives you a clear framework to audit both your internal marketing systems AND the actual patient experience from first contact to long-term loyalty. By comparing your highest and lowest spending patients side-by-side, you'll identify exactly what drives retention, referrals, and revenueā€”and what causes patients to disengage.
Inside, you'll find:
- Internal Marketing Strategies Audit: Evaluate 10 high-impact strategies (referral programs, patient follow-up, treatment plan conversations, loyalty programs, and more) to see what you've implemented effectively and where opportunities exist.
- RMP Patient Journey Framework: Pull two real patients from your database and walk through their complete experienceā€”from how they found you, to visit frequency, procedure exposure, referral activity, and recent communications.
- Gap Analysis & Action Planning: Use your findings to build a concrete plan for the strategies you haven't yet implemented and strengthen the ones that are working.
